BAUKUNST & BRUTHER
Maison des Médias
The design by BAUKUNST and BRUTHER, winner of the call for project designers organised by the Urban Development Corporation (SAU-MSI) for the construction of ‘Media House’ in mediapark.brussels. The building, with a floor space of some 10’000 m², will be constructed at the corner of Boulevard Reyers and Rue Colonel Bourg, on land belonging to the SAU-MSI. It will house BX1, screen.brussels, the IHECS Academy, the Brussels Video Centre, an innovation platform dedicated to the media/audiovisual sector, and consisting of a co-working space and a business center, a catering outlet open to the public on the ground floor and shared facilities, including an auditorium that can also be used as a theatre and screening room.
The construction budget amounts to 16 million euros excluding VAT, financed by the Brussels-Capital Region and the European Regional Development Fund (ERDF). COCOF has earmarked nearly 3 million euros for the redeployment of BX1 in mediapark.brussels. The SAU-MSI and the four main future occupants have decided to name the building Frame (Brussels media community). Frame refers to: the camera frame in visual media; the frame in web design; the framework provided by the building for the development of a media-oriented ecosystem; the shape and structure of the main façade looking towards Diamant; the ‘window’ onto mediapark.brussels that this building will be. Brussels media community expresses the Brussels character, shared ambition and media specialisation of the dynamic and open ecosystem that form the basis for this collective project.
Frame will be one of the first new buildings in mediapark.brussels – a flagship building in this new creative Brussels district dedicated to the media. Its architectural quality will both attract other users and set a standard for future elements of this ambitious urban project. The architects are now working on the definitive design. The SAU-MSI plans to submit the planning application in July 2018 and to start work in 2019. The building should be finished and ready for its occupants to move in by 2021.
Given the integration of various operators and multiple functions and services within the same building, it will also be a showcase for mediapark.brussels, a kind of ‘miniature mediapark.brussels’. Frame, incidentally, will be the first Belgian public/private/academic collaborative platform dedicated to the media, the audiovisual sector and communication. Frame will thus position itself as the integrator for media, audiovisual and communication professionals in Brussels.